USER AGREEMENT FOR ADVERTISERS


Last Updated: September 30th, 2018

PLEASE READ THIS AGREEMENT CAREFULLY.  BY CHECKING THE BOX INDICATING “I ACCEPT THE MENDORA ADVERTISER AGREEMENT” OR BY ACCESSING OR USING THE SERVICE, YOU AGREE TO BE BOUND BY THE TERMS OF THIS AGREEMENT.  IF YOU DO NOT AGREE TO THE TERMS OF THIS AGREEMENT, DO NOT ACCESS OR USE THE SERVICE.  YOU AND MENDORA AGREE TO BINDING ARBITRATION TO RESOLVE ANY DISPUTE ARISING FROM THIS AGREEMENT OR RELATING TO THE MENDORA TECHNOLOGY AND SERVICE.  ARBITRATION PREVENTS YOU FROM SUING IN COURT OR HAVING A JURY TRIAL.  (SEE SECTION ON ARBITRATION BELOW FOR FURTHER DETAILS).

1. Scope; Services

(a)  Services.  Mendora LLP and its subsidiaries and affiliated companies (collectively, “us”, “we”, or “Mendora”) provides a advertising platform that will enable its advertising clients (including any advertiser on whose behalf of you are providing Advertisements) (“you”, “your”, or “Advertiser”) to upload and distribute advertising content, including graphics, hyperlinks, text, images, banners, videos and other promotional content (“Advertisements“) to device users (“Consumers“) on behalf of Advertiser.  You may create and manage advertising campaigns (“Campaigns“) through our web interface or through offline insertion orders, and Mendora will deliver the Advertisements on behalf of you to Consumers who have installed applications or visit websites that contain Mendora’s proprietary software, tags, other technology or otherwise are contractually within the Mendora network (the “Service“).  Your access and use of the Service is governed by this Agreement and any applicable terms and conditions on the Mendora website, located at www.NutraNet.com (the “Site”).

(b)  Suspension of the Services. Mendora reserves the right to modify or discontinue, temporarily or permanently, the Service, or any features or portions thereof, without prior notice.  You agree that Mendora will not be liable for any modification, suspension or discontinuance of the Service, or any part thereof. This Agreement does not alter in any way the terms or conditions of any other agreement you may have with Mendora for products, services or otherwise.

2. Account Registration and Site Terms

(a) Registration and Site Terms.  You must be at least 18 years old to access or use the Service.  In order to access and use the Service, you must: (i) register for an advertiser account (“Account”) on the Site; (ii) accept this Agreement; and (iii) comply with any other relevant terms that Mendora may publish from time to time.  You must keep all information updated, accurate, truthful, and complete at all times. You may access your Account using the user name/password credentials (“Credentials”) either provided by Mendora or as registered by you.  You must protect your Account Credentials and you are fully responsible for all use and activity of your Account. 

If you suspect any improper or unauthorized use of your Account, your Credentials, or any other security breaches, you must contact your Mendora account manager immediately.  You should carefully choose your password and not include any personal or other information that may be easily guessed by another.  Any distribution by you of your Credentials may result in termination of your access to the Site or Service.  Mendora has the right to terminate or suspend your access to or use of the Services and the Site, with or without notice, in the event that you violate the Site Terms or any term of this Agreement.

3. Privacy Policy

Please refer to our Privacy Policy, available at http://www.NutraNet.com/privacy-policy/, for information about how Mendora collects, uses and discloses your personal information through the use of the Mendora Site.

4. License to Advertisements

You hereby grant to Mendora a non-exclusive, worldwide, royalty-free license to reproduce, distribute, display, edit, modify, enhance and otherwise use the Advertisements (including any trademarks therein) in connection with Mendora’s provision of the Service, including, without limitation, copying and distributing Advertisements to Consumers, on applications and websites, and to third-party service providers.

5. Advertising

(a) Campaigns. Mendora will deliver Advertisements on behalf of you to Consumers in accordance with the criteria established through your Advertiser Campaign.  Each Campaign shall specify the information necessary for Mendora to deliver the Advertisements, which information may change from time to time.  For instance, Mendora may require a Campaign name, maximum daily or total amount to spend on such Campaign, start and end date for such Campaign, the type of Campaign, fields to collect User Volunteered Data, Consumer targeting information and cost-per-click bid information.  Mendora does not control, endorse or adopt any Advertisements.  Mendora is not be responsible or liable in any manner for any Advertisements or Campaigns and undertakes no responsibility to update or review any Advertisements or Campaigns.

(b) Editorial Adjacencies.  Your sole remedy for the placement of an Advertisement on a Publisher site that violates any editorial adjacencies agreed to in writing by Mendora will be for you to submit a written complaint to Mendora.  Mendora, in its sole discretion, will review such complaints and determine if the content is objectionable or in violation of such editorial adjacencies.

(c) Ad Materials.  Mendora, in its sole judgment, reserves the right to reject or remove any Advertisements for which the advertising materials, software code associated (e.g. pixels, tags, JS).

6. Consumer Data

Whenever Consumers receive, scroll over, view, click on or otherwise interact with an Advertisement, or a web page accessible to such Consumers after clicking on an Advertisement, you may be able to collect personal information directly from such Consumers, including User Volunteered Data (“Consumer Data”).

You must collect, use and disclose Consumer Data solely in accordance with all applicable federal, state and local laws, rules, judicial and administrative decisions and industry guidelines.  You are fully responsible for all collection, use, storage, or disclosure of Consumer Data by or on behalf of you and received by you.

Without limiting the generality of the foregoing, you represent and warrant and that you will:  (i) as required by law and industry standards, provide a clear, meaningful and prominent privacy policy and notice of your collection, use, and disclosure of Consumer Data and any opt-out to any targeted or behavioral advertising by you on each site a Consumer may arrive at through an Advertisement; (ii) as required by law and industry standards, obtain any and all consents required for your collection, use and disclosure of Consumer Data; (iii) not attempt to decrypt or re-identify any hashed or encrypted Consumer Data you may receive from Mendora; (iv) not Repurpose any Consumer Data, including User Volunteered Data; and (iv) subscribe and comply with the requirements of EU Privacy Shield principles and law.

7. Ad Tags

When applicable, you shall provide Third Party Ad Server tags or Advertiser ad tags that are functional in all aspects.  All use of ad tags shall not (i) cause Mendora to violate its Privacy Policy nor (ii) violate industry standards, including, without limitation policies as supplied by Mendora from time-to-time regarding use of tags, cookies, and any other technology now known or hereafter developed that is designed to track Consumers’ online behavior or activity.  You represent and warrant that any ad tags (or other technology) provided: (i) do not utilize supercookies, zombie cookies or other cookies or technology that circumvents user-based or device-based preferences in any way; and (ii) are set to expire within a reasonable amount of time per industry standards and applicable law.

8. Removed.

9. Representations and Warranties

You represent and warrant to Mendora that: (i) you have the right and authority to publish and display the Advertisements and to grant the rights granted herein; (ii) your performance under this Agreement will not violate any agreement or obligation between you and a third party or any applicable law, ordinance or regulation or cause Mendora to be in violation of any agreement or obligation between Mendora and a third party or any applicable law, ordinance or regulation; (iii) your use of Consumer Data will not cause Mendora to violate any provision of Mendora’s Technology Privacy Policy nor violate any requirement in sections 5, 6 or 7 in regards to Consumer Data; and (iv) the Advertisements provided by you do not now nor will in the future infringe upon or violate any Intellectual Property Right (as defined below) of a third party, including but not limited to any patent, copyright, trademark, trade secret, trade dress, mask work, moral right, right of attribution or integrity or other intellectual property rights (collectively, “Intellectual Property Rights”) or non-proprietary right of any third party or violate this Policy (v) the Advertisements, ad tags and technology provided by you do not violate any applicable third party policies, including but not limited to, third party platform policies (such as Google Play and Apple, as applicable);  (vi) any ad tags or other technology provided does not (A) contain any virus, malware, or other harmful component or (B) collect any data beyond what is expressly agreed to by Mendora under this Agreement and an Insertion Order and is not in violation of Mendora’s Privacy Policy or any applicable industry standards and/or self-regulatory guidelines.  Finally, you represent and warrant that you have not suffered any actual, probable or reasonably suspected breach of any safeguards or of any other actual, probable or reasonably suspected unauthorized access to or acquisition, use, loss, destruction, compromise or disclosure of any information maintained on any of your systems  (“Security Breach”), or if any of your systems has suffered one or more Security Breaches, you have fully disclosed each such Security Breach to Mendora.

10. Payments

(a) General.  You will pay Mendora the fees and other compensation set forth in the applicable Campaign(s) established through Mendora’s Site or through an applicable insertion order(s) executed by you and Mendora (each, an “Insertion Order”).  All fees and charges listed on the Site, an Insertion Order or this Agreement are in “EURO”.  Mendora may modify its fee structure including then-current minimum bid levels at any time upon notice to you, which notice shall be communicated either through a posting on the Mendora website, revised Insertion Order, or via email.

(b) Campaign Charges; Payment.  All Campaign charges will be calculated solely based upon Mendora’s records.  No other measurements or statistics of any kind shall be accepted by Mendora or have any effect under this Agreement.  If you dispute any charge made in connection with a Campaign, you must notify Mendora in writing within fifteen (15) days of any such disputed charge (“Notice“).  Mendora will review and resolve such disputes in its sole discretion.  If you fail to provide Notice, you waive any claim relating to the disputed charge.

(c) Campaign Limits.  You may set Campaign limits through the Services, including a cap on the amount of money available for a Campaign.  Once the capped levels or amounts stated in the Campaign have been reached, Mendora will use commercially reasonable efforts to suspend delivery of Advertisements.

(d) Pre-payment.  You must maintain a positive cash balance in your Account in order to initiate and maintain a Campaign. Your Account may be funded via credit card, check or wire transfer. Mendora reserves the right to restrict access of any aforementioned payment method to you, or place limits on the use of a particular payment method.  The minimum starting balance for an Account is 500 EURO.  Charges in connection with the Service will be deducted from your Account balance until the balance is exhausted.  If your Account balance is exhausted, your participation, including the continuation of any ongoing Campaign, will be paused or terminated without notice.  You may at any time replenish or add to your Account balance in pre-payment blocks of at least 100 EURO). You may check your Account balance at any time via the Site.  Campaign charges are generally posted to Accounts within 24 hours following the delivery of an Advertisement, but may sometimes take longer depending on the circumstances. Mendora reserves the right to enter into agreements with some advertisers differing in terms and form of payment.

(e) Taxes.  You are responsible for all applicable taxes, duties or other charges, including sales or use taxes, imposed by any federal, state, or local governmental entity on the Service furnished by Mendora under this Agreement, except for taxes based on Mendora’s net income, gross revenue, or employment obligations.  If Mendora is obligated by applicable law or regulation to collect and remit any taxes relating to the Service, then Mendora may deduct the appropriate amount from your Account.

11. Removed.

12. Indemnification

(a) Indemnification.  You will defend, indemnify and hold harmless Mendora, its affiliates, independent contractors, service providers and consultants, and its and their respective directors, officers, employees and agents, from and against any third party claims, suits or actions and any resulting damages, costs, liabilities and expenses (including, but not limited to, reasonable attorneys’ fees) arising out of or related to: (i) your use of the Site or the Service; (ii) your violation of any terms of this Agreement; (iii) your collection, use or disclosure of Consumer Data, including User Volunteered Data; or (iv) any alleged or actual infringement, violation, or misappropriation of any Intellectual Property Rights or non-proprietary right, by you, your agents or representatives related to any Advertisement or other content provided by you. This provision may not apply to New Jersey residents.

(b) Procedure.  Mendora will provide you prompt written notice of any such claim and such information and assistance as you may reasonably request to help you defend such claims; provided that you pay or reimburse all of the costs and expenses reasonably incurred by Mendora in connection with any assistance requested by you under this Section.  You will not have any right to settle any such claim without Mendora’s written consent, if such settlement arises from or is part of any criminal action, suit or proceeding or contains a stipulation to or admission or acknowledgment of, any liability or wrongdoing (whether in contract, tort or otherwise) on the part of Mendora or otherwise requires Mendora to take or refrain from taking any material action (such as the payment of fees).  Mendora will have the right to approve the counsel selected by you for defense of any such claim, which approval will not be unreasonably withheld.  Mendora may, at its option and expense, participate in, or take control over, the defense of any such claim and, in such event, you will provide such authority, information and assistance related to such proceeding as Mendora may reasonably request to protect Mendora’s interests.  You will maintain such insurance policies (including, without limitation, commercial liability insurance, professional liability and technology errors & omissions liability insurance, internet insurance and statutory workers’ compensation insurance) as may be sufficient to protect you against all applicable risks.  You will provide Mendora with certificates of insurance and other supporting materials as Mendora may reasonably request to verify your continuing compliance with the preceding sentence.

13. Arbitration

(a)  Process.

i.  You and Mendora agree: (a) to notify each other of any dispute within 10 days of when it arises; (b) to attempt informal resolution prior to any demand for binding arbitration for at least 30 days;

ii.  The arbitrator’s award damages must be consistent with the terms of the “Limitation of Liability” section above as to the types and amounts of damages for which a party may be held liable.

iii.  Other than class procedures and remedies discussed below, the arbitrator has the authority to grant any remedy that would otherwise be available in court.

iv.  Any dispute between the parties will be governed by this Agreement and the laws of the Advertiser, without giving effect to any conflict of laws principles that may provide for the application of the law of another jurisdiction.

v.  In the event that Mendora changes this section (Arbitration) after the date you first accepted this Agreement (or any subsequent changes to this Agreement), you may reject such change by sending us written notice (including via email to legal@mendora.com; Subject Line: Attn: Arbitration Objection) within 10 days of the changes became effective, as stated in the “Last Updated Date” above or any other notification to you by Mendora of such changes.  By rejecting any change, you agree to arbitrate any dispute between you and Mendora in accordance with the provisions of this section (Arbitration) as of the date you first accepted this Agreement (or any subsequent changes to this Agreement).

(b)  Waiver of Class Action.

WHETHER THE DISPUTE IS HEARD IN ARBITRATION OR COURT, YOU AND MENDORA WILL NOT COMMENCE AGAINST THE OTHER A CLASS ACTION, CLASS ARBITRATION, OR OTHER REPRESENTATIVE ACTION OR PROCEEDING.  UNDER THIS AGREEMENT, THE PARTIES ARE ALSO PROHIBITED FROM PARTICIPATING IN A CLASS ACTION (EXISTING OR FUTURE) BROUGHT BY A THIRD PARTY.  THE PARTIES AGREE TO RESOLVE DISPUTES ARISING OUT OF THIS AGREEMENT ON AN INDIVIDUAL BASIS

14. Disclaimer 

THE SITE AND THE SERVICE ARE PROVIDED ON AN “AS IS” BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.  MENDORA DISCLAIMS ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, WITHOUT LIMITATION, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT AS TO THE SERVICE AND THE SITE, INCLUDING THE INFORMATION, CONTENT AND MATERIALS CONTAINED THEREIN.  MENDORA DOES NOT REPRESENT OR WARRANT THAT THE SERVICE OR THE SITE ARE ACCURATE, COMPLETE, RELIABLE, CURRENT OR ERROR-FREE.  WHILE MENDORA ATTEMPTS TO MAKE YOUR ACCESS AND USE OF THE SERVICE AND THE SITE SAFE, MENDORA CANNOT AND DOES NOT REPRESENT OR WARRANT THAT THE SERVICE AND THE SITE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS; THEREFORE, YOU SHOULD USE INDUSTRY-RECOGNIZED SOFTWARE TO DETECT AND DISINFECT VIRUSES FROM ANY DOWNLOAD OR USE.  THIS PROVISION MAY NOT APPLY TO NEW JERSEY RESIDENTS.

15. Limitation of Liability

IN NO EVENT SHALL MENDORA, ITS AFFILIATES, INDEPENDENT CONTRACTORS, SERVICE PROVIDERS, AND CONSULTANTS, AND ITS AND THEIR DIRECTORS, OFFICERS, EMPLOYEES OR AGENTS BE LIABLE FOR ANY DIRECT, SPECIAL, INDIRECT OR CONSEQUENTIAL DAMAGES, OR ANY OTHER DAMAGES OF ANY KIND, INCLUDING BUT NOT LIMITED TO LOSS OF USE, LOSS OF PROFITS OR LOSS OF DATA, WHETHER IN AN ACTION IN CONTRACT, TORT (INCLUDING BUT NOT LIMITED TO NEGLIGENCE) OR OTHERWISE, ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OF OR INABILITY TO USE THE SERVICE, THE SITE, THE CONTENT OR THE MATERIALS CONTAINED IN OR ACCESSED THROUGH THE SERVICE OR SITE, INCLUDING WITHOUT LIMITATION ANY DAMAGES CAUSED BY OR RESULTING FROM RELIANCE BY YOU ON ANY INFORMATION OBTAINED FROM MENDORA, OR THAT RESULT FROM MISTAKES, OMISSIONS, INTERRUPTIONS, DELETION OF FILES OR EMAIL, ERRORS, DEFECTS, VIRUSES, DELAYS IN OPERATION OR TRANSMISSION OR ANY FAILURE OF PERFORMANCE, WHETHER OR NOT RESULTING FROM ACTS OF GOD, COMMUNICATIONS FAILURE, THEFT, DESTRUCTION OR UNAUTHORIZED ACCESS TO MENDORA’S RECORDS, PROGRAMS OR SERVICE.  IN NO EVENT SHALL THE AGGREGATE LIABILITY OF MENDORA, ITS AFFILIATES, INDEPENDENT CONTRACTORS, SERVICE PROVIDERS, AND CONSULTANTS, AND ITS AND THEIR DIRECTORS, MEMBERS, EMPLOYEES OR AGENTS, WHETHER IN CONTRACT, WARRANTY, TORT (INCLUDING NEGLIGENCE, WHETHER ACTIVE, PASSIVE OR IMPUTED), PRODUCT LIABILITY, STRICT LIABILITY OR OTHER THEORY, ARISING OUT OF OR RELATING TO THE USE OF OR INABILITY TO USE THE SERVICE OR THE SITE OR TO THIS AGREEMENT EXCEED 500 Euro.

16. Confidentiality.

Confidential Information means any non-public information disclosed by Mendora, whether or not marked (if not so marked, is of a nature or disclosed under circumstances that a reasonable person would recognize such information as confidential), including, without limitation, the terms of this Agreement including any Insertion Orders and Campaign details, the publishers in Mendora’s network, the contents of the Site, individual contact information provided by Mendora, information regarding Mendora’s marketing, plans, products, services, and technical environment. You agree to protect Confidential Information in the same manner as you protect your own (but using no less than a reasonable degree of protection) and shall only disclose Confidential Information to those with a need to know that information, who have agreed in writing to be bound by terms at least as protective as those contained in this Agreement.  The restrictions in this paragraph will not apply to Confidential Information if (i) available to the public other than by a breach of a confidentiality obligation or other wrongful act by you or a third party, (ii) rightfully received from a third party not in breach of a confidentiality obligation and who has otherwise not wrongfully obtained the Confidential Information, (iii) independently developed by you without use of or reference to the Confidential Information of Mendora; (iv) known to the you at the time of disclosure (other than under a separate confidentiality obligation); or (v) produced in compliance with applicable law or court order, provided that Mendora is given reasonable advance notice of the obligation to produce Confidential Information and you use diligent efforts to limit such disclosure and assist Mendora to obtain a protective order or otherwise seek confidential treatment. Mendora shall be entitled to seek injunctive or other equitable relief for breach of the confidentiality obligations herein. Such injunctive or equitable relief shall not be the exclusive remedy for any breach of confidentiality, but shall be in addition to all other rights and remedies available at law or in equity.

17. Termination

Notwithstanding any of the terms of this Agreement, Mendora reserves the right, without notice and in its sole discretion, to (i) terminate your right to access or use the Site or Service or (ii) block or prevent your future access to, and use of the Site or Service.  Mendora may also discontinue the Site or Service at any time, in which case this Agreement shall terminate automatically without notice.

18. Miscellaneous

(a) Independent Contractors.  The Parties and their respective personnel are and shall be independent contractors and neither Party by virtue of this Agreement shall have any right, power or authority to act or create any obligation, express or implied, on behalf of the other Party.

(b) Amendment.  Mendora reserves the right to change or modify any of the terms and conditions contained in this Agreement or applicable policies at any time and in its sole discretion.  Any changes or modification will be effective immediately upon posting of the revisions on the Site, and you waive any right you may have to receive specific notice of such changes or modifications.  Your continued use of the Site or Service following the posting of changes or modifications will confirm its acceptance of such changes or modifications.  Therefore, you should frequently review this Agreement and applicable policies from time-to-time to understand the terms and conditions that apply to its use of the Site and Service.  If you do not agree to the amended terms, you must stop using the Site and Service.

(c) Assignment.  You may not assign this Agreement or any right, interest or benefit under this Agreement without prior written consent of Mendora.  Any attempted assignment in violation of the foregoing will be void.  Subject to the foregoing, this Agreement will be fully binding upon, inure to the benefit of and be enforceable by any permitted assignee.

(d) Severability.  If any provision of this Agreement shall be deemed unlawful, void or for any reason unenforceable, then that provision shall be deemed severable from this Agreement and shall not affect the validity and enforceability of any remaining provisions.

(e) Nonwaiver. Any failure by Mendora to insist upon or enforce performance by you of any of the provisions of this Agreement or to exercise any rights or remedies under this Agreement or otherwise by law will not be construed as a waiver or relinquishment of any right to assert or rely upon the provision, right or remedy in that or any other instance; rather, the provision, right or remedy will be and shall remain in full force and effect.

(f) Survival. The respective rights and obligations of the Parties under Sections 2, 3, 5, 6, 7, 9, 10, 11, 12, 14, 15, 16, 17, and 18 shall survive any termination or expiration of this Agreement.

(g) Force Majeure. If the performance of any part of this Agreement by either Party is prevented, hindered, delayed or otherwise made impracticable by reason of any flood, riot, fire, judicial or governmental action, labor disputes, act of God or any other causes beyond the control of either Party, that Party shall be excused from such to the extent that it is prevented, hindered or delayed by such causes.

(h) Entire Agreement. This Agreement, including any Insertion Orders that may have been executed by and between you and Mendora, constitutes the complete and exclusive statement of all mutual understandings between the Parties with respect to the subject matter hereof, superseding all prior or contemporaneous proposals, communications and understandings, oral or written. In case of any discrepancy between this Agreement and the Site Terms, this Agreement shall prevail.  In the event of any discrepancy between this Agreement and any Insertion Order, such Insertion Order shall prevail provided that it explicitly seeks to amend a specific term of this Agreement.